`Meesho` - An Indian Social Commerce Platform Attains Unicorn Status
| Case Code: LDEN174 Case Length: 8 Pages Period: 2015-2021 Pub Date: 2021 Teaching Note: Available |
Price: Rs.300 Organization : - Industry : Business & Consumer Services Countries : India Themes: Digital Marketing, Business Models , Digital Marketing, Entrepreneurship |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On April 5, 2021, Meesho, a social commerce platform headquartered in Bengaluru, India (Refer to Figure I for Meesho’s logo), announced that the company had joined the unicorn club . The company achieved unicorn status after raising US$ 300 million in a funding round led by SoftBank Group Corp. of Japan. The existing investors of Meesho – Prosus Ventures, Shunwei Capital, Knollwood Investment, Facebook, and Venture Highway also participated in the funding round. With the latest round of funding, Meesho’s valuation rose to US$ 2.1 billion and it became the fifth startup in India to join the unicorn club in 2021. Munish Varma, Managing Partner, SoftBank Investment Advisors, said, “Globally, SoftBank has always been excited to back founders that provide unique solutions for the local market..
Buy this case study (Please select any one of the payment options)
| Price: Rs.300 |
Price: Rs.300 | PayPal (7 USD) |
